“Welcome to a new era of marketing and service in which your brand is defined by those who experience it.” In other words, reviews matter when it comes to attracting more customers and helping them to choose between your company and your competition.īrian Solis puts it very well when he says: To highlight this, a recent survey from Zendesk found that 90% of respondents claimed that positive reviews affected their purchasing decisions, with 86% saying negative reviews were also an influence. As well as being essential ranking signals for local SEO, online Google business reviews from clients and customers can be seen as one of the most powerful ways of promoting trust and confidence in your business.
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